Wednesday, July 28, 2010

It's a good time to be indie

Having a record label sign you and promote your music used to be a pipe dream, and for those who were/are lucky enough, it still happens these days. But labels have limited rosters and budgets now, and the landscape has changed to reflect the fact that we're in a digital world. We're also in a world where bands can and do interact directly with fans on a daily basis. So it makes sense for bands to release records on their own and keep all of their money. Of course, there are instances where labels give more of a push than what a band can accomplish on their own. But they also sometimes string bands along and then drop them just as fast as they signed them. The good thing is, for bands that this happens to, they can save face by continuing to make music and continuing to reach their fan base with said music. So it's a great time to be indie, even if it's at the longer term expense of not becoming international superstars.

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