Some of my clients are fantastic when it comes to doing interviews, either by phone or e-mail. Some of my clients' managers also are great at this, knowing the importance of pouncing on opportunities when they present themselves. But too often, artists get lazy or choose not to put importance on doing interviews....this sometimes results in a lack of professionalism, and making your publicist look bad. It also results in no coverage when you had a slam dunk for said coverage. What's more, it casts you in a bad light with that particular journalist--you, and your publicist.
My tolerance for this type of thing is pretty low, and it boggles my mind how it can happen when I'm being paid to set up interviews and generate coverage. But such is human nature sometimes. All I can say is, if you want to advance your career, be professional when it comes to interviews, or when the media asks you for anything at all. Thanks for reading and have a great rest of the week!
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