I just read somewhere (and I've read this before) that some magazine editors and writers just delete press releases from publicists and bands if they are too long, poorly written, have too much unnecessary hype, or a combination of all of those things.
That's one reason I decided to shrink my monthly newsletters, and it's always a reminder to me that I need to keep press releases simple, almost painfully simple, to avoid being "white noise" to readers. It's not always easy convincing clients of that, however, because often clients or their managers just want to hype hype hype, and want me to be sure to include every last bit of information that is happening with the band.
Trust me, readers don't want all that. Give them a few lines about what's happening and then hit them with a link to music and/or video link...right away, if possible. If they want more information, they will ask for it...believe me, they will.
