Get your minds out of the gutter, folks! I realize "T&A" might have prompted a Beavis & Butthead type response, and maybe that's why I typed it out. But I'm talking about T, T & A--Time, Ticket Price, & Ages. When you book a show, or when your agent books a show, these are details that need to be established. But even more importantly, they need to be put on your website and, if you have a publicist, they need to be relayed to that person.
If you are rolling your eyes right now, you've probably had a publicist up your butt chasing details. And that's because a publicist needs this info to properly promote your show. Newspaper editors, both print and online, usually cannot list a show without this complete information. And believe me, they make a publicist feel inadequate if it's not part of their pitch. Obviously, calendar editors are even more interested in this because they want to publish complete details. And when you think about it, your fans should have access to this--especially the time part of it, because they need to plan their outing to see you accordingly.
So always remember T, T & A when you are booking a show, and make sure everyone has these details. By doing this small step, you will make a lot of peoples' jobs easier, and they will appreciate you for it.
